About Us
Built in Ras Al Khaimah. Built on reliability.
OUR STORY
Growing alongside the emirate we call home
Al Shorooq was founded in Ras Al Khaimah on 5 August 2007 with a clear purpose: to give contractors and developers equipment and transport they could genuinely depend on. Licensed for heavy machinery and equipment rental and for the transport of materials by heavy truck, we started where projects start — on the ground, moving earth and moving materials.
Over the years our fleet and teams have supported road works, municipal and public-services projects, electricity-related infrastructure, excavation, groundwater-related works, and mountain and rock removal. Each assignment taught us the same lesson: success on site depends on the right equipment, in the right location, backed by people who coordinate well and deliver on commitment.
As our reputation grew, so did our ambition. We extended our commitment to service into hospitality with the Al Hatte brand — Al Hatte Restaurant, Al Hatte Time Café and Al Hatte Al Jadeeda Cafeteria. Two very different industries; one shared culture of reliability, quality and respect for the people we serve.
OUR JOURNEY
Milestones that shaped us
From a single-focus transport and equipment business to a diversified Ras Al Khaimah group — every step built on the one before.
Founded
Al Shorooq Transport & Heavy Equipment Rental is established in Ras Al Khaimah on 5 August 2007.
Building capacity
Expanded equipment and transport capacity; supported road, utility, excavation and site-preparation works across RAK and the UAE.
Al Hatte Restaurant
Launched Al Hatte Restaurant, bringing authentic food and generous hospitality to the community.
Cafeteria & Café
Added Al Hatte Al Jadeeda Cafeteria and Al Hatte Time Café, creating a complete everyday dining offer.
A diversified business
Two complementary pillars, one standard — focused on sustainable, long-term growth.
OUR VISION
To be one of Ras Al Khaimah’s most respected diversified businesses — known across transportation, heavy equipment and hospitality for reliability, operational excellence and exceptional customer service.
OUR MISSION
To deliver dependable, competitive services that create lasting value for our customers, our people and our community.
OUR CORE VALUES
Seven principles. Every site, every service.
Integrity
We do business honestly and responsibly. Relationships built on trust last longer than any contract.
Reliability
Our customers plan their work around us. We take that responsibility seriously — every day, on every site.
Safety
No deadline is worth an injury. Safety is fundamental to how we transport, operate and serve.
Quality
Whether we are operating heavy equipment or serving a cup of coffee, quality matters.
Customer Commitment
We listen first, then deliver solutions that fit the requirement — not the other way around.
Teamwork
Our drivers, operators, chefs, baristas and staff are the heart of our success.
Continuous Improvement
We are always looking for a better, safer, smarter way to operate, serve and grow.
Hazza Al Khaiteri
Chief Executive Officer
A MESSAGE FROM OUR CEO
Welcome to Al Shorooq.
When we started in Ras Al Khaimah in 2007, we had a simple belief: if you show up on time, do the work properly and treat people fairly, the business will follow. Nearly two decades later, that belief is still how we run the company.
We built our foundations in transportation and heavy equipment, working alongside contractors and developers on the roads, utilities and infrastructure that have shaped this emirate. Those years taught us discipline — the discipline of meeting a programme, keeping machines ready and keeping people safe.
We have carried that same discipline into hospitality. Through Al Hatte, we now welcome families, friends and colleagues every day, and we hold our kitchens and cafés to the same standards we hold our sites: consistency, cleanliness and genuine care.
Our ambition is not simply to grow bigger. It is to grow better — to build a sustainable organisation that our clients trust, our employees are proud of and our community values. As Ras Al Khaimah and the UAE continue to grow, we are ready to grow with them.
Thank you for your trust. We look forward to working with you — and to welcoming you.
Hazza Al Khaiteri
Chief Executive Officer, Al Shorooq
SAFETY & QUALITY
Safety is how we work
Every machine we send out, every load we carry and every meal we serve reflects our commitment to protecting people.
On site
In our kitchens
CORPORATE INFORMATION
Licensed. Registered. Accountable.
Key registration details for procurement, vendor onboarding and compliance teams.
| Item | Details |
|---|---|
| Trade name | Al Shorooq Transport and Heavy Equipment Rental |
| Established | 5 August 2007 |
| Legal form | Sole Establishment |
| Commercial licence | No. 27886 |
| Licensed activities | Heavy machines and equipment renting; transport of materials by heavy truck |
| Al Hatte Restaurant | Licence No. 37315 |
| Al Hatte Al Jadeeda Cafeteria | Licence No. 58612 |
| VAT TRN | 100333534400003 |
| Headquarters | Ras Al Khaimah, United Arab Emirates |
Let’s Build Something Lasting
Whether you need machines on site or a table for the family, we’re ready to serve.